EO PLAY is Danish design for children, made from leather, wool, beech, oak and glass to be handed down rather than outgrown.
EO, short for “Elements Optimal”, was founded in Copenhagen in 2013 by Nicole & Tor Vitner Servé. The company works with independent designers from around the world, and its EO PLAY line is a luxury collection of design objects for kids: beautiful, playful and elegant. We’ve been curating design-led pieces since 2009, and EO PLAY is one of the few children’s brands we carry that earns a place in a design collection.
Shop EO Play by type
- Elephant Night Lamp, handmade French leather, rechargeable and dimmable: Pink, Purple, Blue, Grey, White
- Ice Cream Mirror, mirror glass and European oak: Hazel Brown and Smoked Grey
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Balloon Mirror (Small), mirror glass, oak knot and leather string
- Animal carpets, handmade in 100% wool, 101 × 71 cm (39.4 × 27.6 in): Zebra, Bear, Panda, Leopard
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Elephant Table, European beech for ages 3–11
Where EO has been seen
According to EO: sold at Saks Fifth Avenue in New York, the MoMA Design Store, the Centre Pompidou, the Louisiana Museum of Modern Art shop and the Fondation Louis Vuitton in Paris; featured in Phaidon’s Design for Children, Architectural Digest and The New York Times; and used in the Four Seasons Megève Kids Club and La Réserve in Geneva.
Why it’s worth the investment
EO designs against throwaway kids’ products. Its stated mission is timeless design in high-quality, certified materials, so a piece can stay in a home for life and be passed on. Every page lists the materials, sizes and origin, and where the distributor doesn’t publish a figure, we say so.
Brand facts: EO ApS, Copenhagen, Denmark · founded 2013 by Nicole & Tor Vitner Servé · brand lines EO PLAY, EO NEXT and EO STUDIO · sourced through EO’s US distributor · ships in 2–3 business days.
EO Play FAQs
Who makes EO Play?
EO (Elements Optimal), a Danish design company founded in Copenhagen in 2013 by Nicole & Tor Vitner Servé. EO PLAY is its collection of design objects for children, created with independent designers such as Marc Venot, Les Graphiquants, Joachim Jirou-Najou, TWICE and Helkarava.
Where are EO Play pieces made?
It depends on the piece: the Elephant Night Lamp is handmade in France, the wool carpets are handmade in India, and the mirrors and the Elephant Table are made in the EU.
Are EO Play products toys?
No. They are furniture, lighting and decor for children’s rooms. The Elephant Night Lamp is specifically labeled NOT A TOY, and the Elephant Table is sized for ages 3–11.
How fast do EO Play orders ship from MetropolitanDecor?
In-stock EO Play pieces ship in 2–3 business days.
Do you carry the EO Elephant Chair or the Bambi, Sheep and Cow chairs?
Not right now. EO’s US distributor doesn’t currently stock the chairs; we list only pieces the distributor has in stock.
