West End Watch Co.

West End Watch Co.: Swiss automatic watches with a soldier’s and a railwayman’s pedigree, since 1886.

West End began with Alcide Droz et Fils, which developed l’Impermeable, the world’s first waterproof watch, in 1864. Its success in British India gave the brand its name in 1886; its watches served the Indian Railways and military, 50,000 Sowars went to the Indian Cavalry in 1917, and in 1934 West End was the first to adopt the Incabloc shock-protection system. Every watch is assembled and tested in Leytron, Switzerland. We’ve been curating design-led pieces since 2009.

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How to choose

All three are 39 mm Swiss automatics with an ETA 2836-2 movement, sapphire crystal, date at 6 and 50 m water resistance. Choose the Sowar Steel for a dressier bracelet watch, or a Sowar Prima on a red-and-black NATO strap: plain black dial or black with a yellow ring.

Trade pricing

Designers, architects, contractors and commercial buyers: apply to the MetropolitanDecor Trade Program for trade pricing on West End Watch Co. and our full catalog, free catalogs and swatches, and a dedicated trade support line.

Frequently asked questions

Where are West End watches made?

They are assembled and tested in Leytron, Switzerland.

What movement do these West End watches use?

A Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.

What size are the Sowar watches?

The case is 39 mm across and 12 mm thick, in solid 316L stainless steel.

Are West End watches water resistant?

Yes, to 50 m (5 ATM): fine for rain and swimming, not diving.

How fast do West End watches ship?

In-stock watches ship in 2–3 business days; orders over $100 ship free by ground to the 48 contiguous states.