EO Play Bear Rug – Handmade Wool Kids Rug, 39 x 28 in

A handmade 100% wool rug drawn by Joachim Jirou-Najou, the kind of kids’ rug that still looks like design when they’re grown.

The EO Play Bear rug is classic and graceful, a polar-pale bear drawn in fine graphic lines, as EO puts it. It is handmade in 100% soft thick wool, woven in precise colors and details, and made in India. It measures 101 × 71 cm (39.4 × 27.6 in), 2 cm (0.8 in) thick. EO (short for “Elements Optimal”) is a Danish design house founded in Copenhagen in 2013 by Nicole & Tor Vitner Servé. Its EO PLAY line is a luxury collection of design objects for children, made with independent designers from around the world.

Specifications

• Brand: EO (EO PLAY collection)
• Model: Bear Carpet
• Designer: Joachim Jirou-Najou
• Type: Animal-shaped wool rug
• Dimensions (L × W × H): 101 × 71 cm (39.4 × 27.6 in), 2 cm (0.8 in) thick
• Material: Handmade in 100% wool (EO describes it as soft, thick New Zealand wool)
• Backing and anti-slip: Not published by the distributor
• Weight: Not published by the distributor
• Care (from EO): Vacuum frequently; spot-clean with a cotton cloth and mild eco-friendly shampoo; professional eco-friendly dry cleaning for stains
• Made in: India
• Item number (MPN): EO813
• UPC: 842888108139

Features

• Animal silhouette with artwork by Joachim Jirou-Najou
• Handmade in 100% wool
• Bedside / play-corner size: 39.4 × 27.6 in (101 × 71 cm)
• Part of a set of four EO animal carpets

Best for

Beside a bed, under a crib-side chair, in a play corner, or as a graphic accent in a living room. Pair it with an EO Elephant Night Lamp on the nightstand. Collect the set: Zebra, Panda, Leopard.

Who this is not for

• Anyone who needs a room-size or washable rug; this is a 101 × 71 cm wool rug that needs spot cleaning.
• Buyers who need a built-in non-slip backing confirmed; the distributor doesn’t publish it (use a rug pad).
• Anyone who needs the rug’s weight before ordering; not published.

Why we carry it

We’ve been curating design-led pieces since 2009, and most kids’ rugs are printed synthetics. EO’s carpets are handmade wool with real illustrators behind them. According to EO, all four were sold at Saks Fifth Avenue in New York from fall 2023.

Buy once: durability and care

EO designs for long-lasting quality, meant to be passed on. EO’s care advice: vacuum frequently; for dirt, dip a cotton cloth in a mild eco-friendly shampoo and water solution and rub in circular motions; for stains, use eco-friendly professional dry cleaning.

Frequently asked questions

What size is the EO Play Bear rug?

101 × 71 cm (39.4 × 27.6 in), 2 cm (0.8 in) thick. It’s a bedside or play-corner size, not a room-size rug.

What is the Bear rug made of?

It is handmade in 100% soft, thick wool, woven in precise colors and details, and made in India.

How do I clean the EO Bear rug?

EO recommends vacuuming frequently. For dirt, dip a cotton cloth in a mild eco-friendly shampoo and water solution and rub in circular motions; for stains, use an eco-friendly professional dry cleaner.

Will the Bear rug slip on a wood floor?

The distributor doesn’t say whether it has a non-slip backing, so our advice is to use a thin rug pad on hard floors, especially where children run.

Who designed the Bear rug?

Joachim Jirou-Najou, a French designer born in Nancy in 1980 who studied at ESAD de Reims and EnsAD Paris and launched his own studio in 2013.

Which other EO animal rugs can I buy here?

We carry all four EO Play carpets: Bear plus Zebra, Panda, Leopard, all the same size and price.

Gifting & trade orders

Furnishing a nursery, a hotel kids’ club, a pediatric office or a whole gift registry? Our trade desk handles designers, hospitality and multi-piece orders. Send us the list and we will confirm availability with EO’s US distributor before you order.

Shipping

In-stock EO Play pieces ship in 2–3 business days.

Please note: Because this item is made to order or specially sourced, it is final sale.