{"product_id":"west-end-watch-co-sowar-steel-automatic-watch-grey-dial","title":"West End Watch Co. Sowar Steel Swiss Automatic Watch, Grey Dial","description":"\u003cp\u003e\u003cstrong\u003eA Swiss automatic with a soldier’s pedigree: the Sowar on a full steel bracelet, with a grey graded-burst dial and sapphire crystal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sowar Steel is West End Watch Co.’s heritage line. The Sowar was first released in 1934, with modernist sans-serif Arabic numerals, thin straight hands and details reminiscent of automobile instrument dials. This one pairs a grey graded-burst dial on a full stainless steel bracelet. Inside is a Swiss ETA 2836-2 automatic movement with Incabloc shock protection, calibrated in five positions to run between 0 and +15 seconds a day, with a date window at 6. The 39 mm × 12 mm case is solid 316L “Everbright” stainless steel with a decagonal caseback, under a U-shaped scratch-resistant sapphire crystal, water resistant to 50 m. Hands and markers glow with Super-Luminova. The full stainless steel bracelet makes it a dressier everyday watch that goes from office to weekend. Made in Leytron, Switzerland, with a 2-year international warranty.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e West End Watch Co. (Switzerland, est. 1886)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Sowar Steel (steel bracelet)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Constant Droz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Grey graded burst\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLume:\u003c\/strong\u003e Super-Luminova luminescent hands and hour marks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBand:\u003c\/strong\u003e Stainless steel band and clasp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Swiss automatic, ETA 2836-2, Incabloc shock protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccuracy:\u003c\/strong\u003e Regulated in 5 positions, 0 to +15 s\/day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Ø 39 mm × 12 mm, solid 316L “Everbright” stainless steel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaseback:\u003c\/strong\u003e Decagonal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal:\u003c\/strong\u003e U-shaped, scratch-resistant sapphire\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate:\u003c\/strong\u003e Window at 6 o’clock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance:\u003c\/strong\u003e 50 m (5 ATM)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 2-year international warranty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Leytron, Switzerland\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReference (MPN):\u003c\/strong\u003e WE-8149.10.3341N\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSwiss automatic ETA 2836-2 with Incabloc shock protection\u003c\/li\u003e\n\u003cli\u003eRegulated in 5 positions, 0 to +15 s\/day\u003c\/li\u003e\n\u003cli\u003e39 mm solid 316L stainless steel case, decagonal caseback\u003c\/li\u003e\n\u003cli\u003eU-shaped scratch-resistant sapphire crystal\u003c\/li\u003e\n\u003cli\u003eSuper-Luminova hands and markers; date at 6\u003c\/li\u003e\n\u003cli\u003eWater resistant to 50 m; 2-year international warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eBusiness wear and smart-casual; the grey dial is easy to match with black, brown or navy. A 39 mm case sits comfortably on most wrists. More from West End Watch Co.: \u003ca href=\"\/products\/west-end-watch-co-sowar-prima-automatic-watch-yellow-ring-dial\"\u003eWest End Watch Co. Sowar Prima Automatic Watch, Yellow-Ring Black Dial, NATO Strap\u003c\/a\u003e, \u003ca href=\"\/products\/west-end-watch-co-sowar-prima-automatic-watch-black-dial\"\u003eWest End Watch Co. Sowar Prima Automatic Watch, Black Dial, NATO Strap\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWho this is not for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDivers: 50 m water resistance handles rain, washing and swimming, not diving (our advice).\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a battery watch to forget in a drawer: an automatic stops if left unworn and needs resetting.\u003c\/li\u003e\n\u003cli\u003eFans of oversized watches: the case is a classic 39 mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy we carry it\u003c\/h3\u003e\n\u003cp\u003eWe’ve been curating design-led pieces since 2009, and we like objects with a real past. West End Watch Co. began with the Swiss family firm Alcide Droz et Fils, which in 1864 developed l’Impermeable, the world’s first waterproof watch. Its popularity in British India led to the West End name in 1886; the watches were adopted by the Indian Railways and the Indian military, and in 1917 the brand made 50,000 Sowar watches for the Indian Cavalry. In 1934 West End became the first watch to adopt the Incabloc shock-protection system.\u003c\/p\u003e\n\u003ch3\u003eBuy once: durability and care\u003c\/h3\u003e\n\u003cp\u003eA sapphire crystal and steel case shrug off daily wear. Wipe the case and crystal with a soft cloth. The NATO strap can be hand washed with mild soap and dried flat; the steel bracelet can be cleaned with a soft brush. Keep the crown pushed in, and have the automatic movement serviced by a qualified watchmaker every few years (our advice).\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWhat movement is in the Sowar Steel?\u003c\/h4\u003e\u003cp\u003eA Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\u003c\/p\u003e\n\u003ch4\u003eHow accurate is the West End Sowar Steel?\u003c\/h4\u003e\u003cp\u003eIt is calibrated to run between 0 and +15 seconds a day.\u003c\/p\u003e\n\u003ch4\u003eWhat size is the Sowar Steel case?\u003c\/h4\u003e\u003cp\u003e39 mm across and 12 mm thick, in solid 316L stainless steel.\u003c\/p\u003e\n\u003ch4\u003eCan I swim with the Sowar Steel?\u003c\/h4\u003e\u003cp\u003eIt is water resistant to 50 m (5 ATM): fine for rain, washing and swimming, not for diving (our advice).\u003c\/p\u003e\n\u003ch4\u003eWhat strap comes on the Sowar Steel?\u003c\/h4\u003e\u003cp\u003eStainless steel band and clasp.\u003c\/p\u003e\n\u003ch4\u003eDoes the Sowar Steel need a battery?\u003c\/h4\u003e\u003cp\u003eNo. It is a self-winding automatic, powered by the movement of your wrist.\u003c\/p\u003e\n\u003ch3\u003eTrade pricing for design professionals\u003c\/h3\u003e\n\u003cp\u003eInterior designers, architects, contractors and builders can apply to the \u003ca href=\"\/pages\/trade-program\"\u003eMetropolitanDecor Trade Program\u003c\/a\u003e for trade pricing on West End Watch Co. and the rest of our catalog, a dedicated trade support line, and free catalogs and finish swatches. Applying takes about three minutes; our trade team reviews every application personally, usually within one business day. Ordering watches as corporate or milestone gifts? Contact us with models and quantities and we’ll confirm availability and lead time.\u003c\/p\u003e\n\u003ch3\u003eShipping \u0026amp; returns\u003c\/h3\u003e\n\u003cp\u003eShips in 2–3 business days. Orders over $100 ship free by ground to the 48 contiguous states. All sales are final, so check the size and specifications above before ordering; if your order arrives damaged or isn’t what you ordered, contact us within 48 hours of delivery with photos and we’ll make it right.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What movement is in the Sowar Steel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\"}},{\"@type\":\"Question\",\"name\":\"How accurate is the West End Sowar Steel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is calibrated to run between 0 and +15 seconds a day.\"}},{\"@type\":\"Question\",\"name\":\"What size is the Sowar Steel case?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"39 mm across and 12 mm thick, in solid 316L stainless steel.\"}},{\"@type\":\"Question\",\"name\":\"Can I swim with the Sowar Steel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is water resistant to 50 m (5 ATM): fine for rain, washing and swimming, not for diving (our advice).\"}},{\"@type\":\"Question\",\"name\":\"What strap comes on the Sowar Steel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Stainless steel band and clasp.\"}},{\"@type\":\"Question\",\"name\":\"Does the Sowar Steel need a battery?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. It is a self-winding automatic, powered by the movement of your wrist.\"}}]},{\"@type\":\"Product\",\"sku\":\"MD-AMCO-WE-8149.10.3341N\",\"mpn\":\"WE-8149.10.3341N\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"@id\":\"https:\/\/www.metropolitandecor.com\/products\/west-end-watch-co-sowar-steel-automatic-watch-grey-dial#product\",\"name\":\"West End Watch Co. 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