{"title":"West End Watch Co.","description":"\u003cp\u003e\u003cstrong\u003eWest End Watch Co.: Swiss automatic watches with a soldier’s and a railwayman’s pedigree, since 1886.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWest End began with Alcide Droz et Fils, which developed l’Impermeable, the world’s first waterproof watch, in 1864. Its success in British India gave the brand its name in 1886; its watches served the Indian Railways and military, 50,000 Sowars went to the Indian Cavalry in 1917, and in 1934 West End was the first to adopt the Incabloc shock-protection system. Every watch is assembled and tested in Leytron, Switzerland. We’ve been curating design-led pieces since 2009.\u003c\/p\u003e\n\u003ch3\u003eShop West End Watch Co.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/west-end-watch-co-sowar-steel-automatic-watch-grey-dial\"\u003eWest End Watch Co. Sowar Steel Swiss Automatic Watch, Grey Dial\u003c\/a\u003e: grey graded-burst dial, steel bracelet\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/west-end-watch-co-sowar-prima-automatic-watch-yellow-ring-dial\"\u003eWest End Watch Co. Sowar Prima Automatic Watch, Yellow-Ring Black Dial, NATO Strap\u003c\/a\u003e: black dial with yellow ring, NATO strap\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/west-end-watch-co-sowar-prima-automatic-watch-black-dial\"\u003eWest End Watch Co. Sowar Prima Automatic Watch, Black Dial, NATO Strap\u003c\/a\u003e: black dial, NATO strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to choose\u003c\/h3\u003e\n\u003cp\u003eAll three are 39 mm Swiss automatics with an ETA 2836-2 movement, sapphire crystal, date at 6 and 50 m water resistance. Choose the Sowar Steel for a dressier bracelet watch, or a Sowar Prima on a red-and-black NATO strap: plain black dial or black with a yellow ring.\u003c\/p\u003e\n\u003ch3\u003eTrade pricing\u003c\/h3\u003e\n\u003cp\u003eDesigners, architects, contractors and commercial buyers: apply to the \u003ca href=\"\/pages\/trade-program\"\u003eMetropolitanDecor Trade Program\u003c\/a\u003e for trade pricing on West End Watch Co. and our full catalog, free catalogs and swatches, and a dedicated trade support line.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWhere are West End watches made?\u003c\/h4\u003e\u003cp\u003eThey are assembled and tested in Leytron, Switzerland.\u003c\/p\u003e\n\u003ch4\u003eWhat movement do these West End watches use?\u003c\/h4\u003e\u003cp\u003eA Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\u003c\/p\u003e\n\u003ch4\u003eWhat size are the Sowar watches?\u003c\/h4\u003e\u003cp\u003eThe case is 39 mm across and 12 mm thick, in solid 316L stainless steel.\u003c\/p\u003e\n\u003ch4\u003eAre West End watches water resistant?\u003c\/h4\u003e\u003cp\u003eYes, to 50 m (5 ATM): fine for rain and swimming, not diving.\u003c\/p\u003e\n\u003ch4\u003eHow fast do West End watches ship?\u003c\/h4\u003e\u003cp\u003eIn-stock watches ship in 2–3 business days; orders over $100 ship free by ground to the 48 contiguous states.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.metropolitandecor.com\/collections\/west-end-watch-co#page\",\"url\":\"https:\/\/www.metropolitandecor.com\/collections\/west-end-watch-co\",\"name\":\"West End Watch Co.\",\"about\":{\"@id\":\"https:\/\/www.metropolitandecor.com\/collections\/west-end-watch-co#brand\"},\"mainEntity\":{\"@type\":\"ItemList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"url\":\"https:\/\/www.metropolitandecor.com\/products\/west-end-watch-co-sowar-steel-automatic-watch-grey-dial\",\"name\":\"West End Watch Co. 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Sowar Prima Automatic Watch, Black Dial, NATO Strap\"}]}},{\"@type\":\"Brand\",\"@id\":\"https:\/\/www.metropolitandecor.com\/collections\/west-end-watch-co#brand\",\"name\":\"West End Watch Co.\",\"url\":\"https:\/\/www.westendwatchco.ch\",\"description\":\"Swiss watch brand established in 1886, maker of the Sowar and Sowar Prima, assembled in Leytron, Switzerland.\",\"foundingDate\":\"1886\",\"foundingLocation\":{\"@type\":\"Place\",\"name\":\"Leytron, Switzerland\"},\"logo\":\"https:\/\/cdn.shopify.com\/s\/files\/1\/0673\/1264\/8406\/files\/logo_negativ.png\"},{\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.metropolitandecor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"West End Watch Co.\",\"item\":\"https:\/\/www.metropolitandecor.com\/collections\/west-end-watch-co\"}]},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Where are West End watches made?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"They are assembled and tested in Leytron, Switzerland.\"}},{\"@type\":\"Question\",\"name\":\"What movement do these West End watches use?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\"}},{\"@type\":\"Question\",\"name\":\"What size are the Sowar watches?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case is 39 mm across and 12 mm thick, in solid 316L stainless steel.\"}},{\"@type\":\"Question\",\"name\":\"Are West End watches water resistant?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, to 50 m (5 ATM): fine for rain and swimming, not diving.\"}},{\"@type\":\"Question\",\"name\":\"How fast do West End watches ship?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In-stock watches ship in 2–3 business days; orders over $100 ship free by ground to the 48 contiguous states.\"}}]}]}\u003c\/script\u003e","products":[{"product_id":"west-end-watch-co-sowar-steel-automatic-watch-grey-dial","title":"West End Watch Co. Sowar Steel Swiss Automatic Watch, Grey Dial","description":"\u003cp\u003e\u003cstrong\u003eA Swiss automatic with a soldier’s pedigree: the Sowar on a full steel bracelet, with a grey graded-burst dial and sapphire crystal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sowar Steel is West End Watch Co.’s heritage line. The Sowar was first released in 1934, with modernist sans-serif Arabic numerals, thin straight hands and details reminiscent of automobile instrument dials. This one pairs a grey graded-burst dial on a full stainless steel bracelet. Inside is a Swiss ETA 2836-2 automatic movement with Incabloc shock protection, calibrated in five positions to run between 0 and +15 seconds a day, with a date window at 6. The 39 mm × 12 mm case is solid 316L “Everbright” stainless steel with a decagonal caseback, under a U-shaped scratch-resistant sapphire crystal, water resistant to 50 m. Hands and markers glow with Super-Luminova. The full stainless steel bracelet makes it a dressier everyday watch that goes from office to weekend. Made in Leytron, Switzerland, with a 2-year international warranty.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e West End Watch Co. (Switzerland, est. 1886)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Sowar Steel (steel bracelet)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Constant Droz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Grey graded burst\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLume:\u003c\/strong\u003e Super-Luminova luminescent hands and hour marks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBand:\u003c\/strong\u003e Stainless steel band and clasp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Swiss automatic, ETA 2836-2, Incabloc shock protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccuracy:\u003c\/strong\u003e Regulated in 5 positions, 0 to +15 s\/day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Ø 39 mm × 12 mm, solid 316L “Everbright” stainless steel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaseback:\u003c\/strong\u003e Decagonal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal:\u003c\/strong\u003e U-shaped, scratch-resistant sapphire\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate:\u003c\/strong\u003e Window at 6 o’clock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance:\u003c\/strong\u003e 50 m (5 ATM)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 2-year international warranty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Leytron, Switzerland\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReference (MPN):\u003c\/strong\u003e WE-8149.10.3341N\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSwiss automatic ETA 2836-2 with Incabloc shock protection\u003c\/li\u003e\n\u003cli\u003eRegulated in 5 positions, 0 to +15 s\/day\u003c\/li\u003e\n\u003cli\u003e39 mm solid 316L stainless steel case, decagonal caseback\u003c\/li\u003e\n\u003cli\u003eU-shaped scratch-resistant sapphire crystal\u003c\/li\u003e\n\u003cli\u003eSuper-Luminova hands and markers; date at 6\u003c\/li\u003e\n\u003cli\u003eWater resistant to 50 m; 2-year international warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eBusiness wear and smart-casual; the grey dial is easy to match with black, brown or navy. A 39 mm case sits comfortably on most wrists. More from West End Watch Co.: \u003ca href=\"\/products\/west-end-watch-co-sowar-prima-automatic-watch-yellow-ring-dial\"\u003eWest End Watch Co. Sowar Prima Automatic Watch, Yellow-Ring Black Dial, NATO Strap\u003c\/a\u003e, \u003ca href=\"\/products\/west-end-watch-co-sowar-prima-automatic-watch-black-dial\"\u003eWest End Watch Co. Sowar Prima Automatic Watch, Black Dial, NATO Strap\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWho this is not for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDivers: 50 m water resistance handles rain, washing and swimming, not diving (our advice).\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a battery watch to forget in a drawer: an automatic stops if left unworn and needs resetting.\u003c\/li\u003e\n\u003cli\u003eFans of oversized watches: the case is a classic 39 mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy we carry it\u003c\/h3\u003e\n\u003cp\u003eWe’ve been curating design-led pieces since 2009, and we like objects with a real past. West End Watch Co. began with the Swiss family firm Alcide Droz et Fils, which in 1864 developed l’Impermeable, the world’s first waterproof watch. Its popularity in British India led to the West End name in 1886; the watches were adopted by the Indian Railways and the Indian military, and in 1917 the brand made 50,000 Sowar watches for the Indian Cavalry. In 1934 West End became the first watch to adopt the Incabloc shock-protection system.\u003c\/p\u003e\n\u003ch3\u003eBuy once: durability and care\u003c\/h3\u003e\n\u003cp\u003eA sapphire crystal and steel case shrug off daily wear. Wipe the case and crystal with a soft cloth. The NATO strap can be hand washed with mild soap and dried flat; the steel bracelet can be cleaned with a soft brush. Keep the crown pushed in, and have the automatic movement serviced by a qualified watchmaker every few years (our advice).\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWhat movement is in the Sowar Steel?\u003c\/h4\u003e\u003cp\u003eA Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\u003c\/p\u003e\n\u003ch4\u003eHow accurate is the West End Sowar Steel?\u003c\/h4\u003e\u003cp\u003eIt is calibrated to run between 0 and +15 seconds a day.\u003c\/p\u003e\n\u003ch4\u003eWhat size is the Sowar Steel case?\u003c\/h4\u003e\u003cp\u003e39 mm across and 12 mm thick, in solid 316L stainless steel.\u003c\/p\u003e\n\u003ch4\u003eCan I swim with the Sowar Steel?\u003c\/h4\u003e\u003cp\u003eIt is water resistant to 50 m (5 ATM): fine for rain, washing and swimming, not for diving (our advice).\u003c\/p\u003e\n\u003ch4\u003eWhat strap comes on the Sowar Steel?\u003c\/h4\u003e\u003cp\u003eStainless steel band and clasp.\u003c\/p\u003e\n\u003ch4\u003eDoes the Sowar Steel need a battery?\u003c\/h4\u003e\u003cp\u003eNo. It is a self-winding automatic, powered by the movement of your wrist.\u003c\/p\u003e\n\u003ch3\u003eTrade pricing for design professionals\u003c\/h3\u003e\n\u003cp\u003eInterior designers, architects, contractors and builders can apply to the \u003ca href=\"\/pages\/trade-program\"\u003eMetropolitanDecor Trade Program\u003c\/a\u003e for trade pricing on West End Watch Co. and the rest of our catalog, a dedicated trade support line, and free catalogs and finish swatches. Applying takes about three minutes; our trade team reviews every application personally, usually within one business day. Ordering watches as corporate or milestone gifts? Contact us with models and quantities and we’ll confirm availability and lead time.\u003c\/p\u003e\n\u003ch3\u003eShipping \u0026amp; returns\u003c\/h3\u003e\n\u003cp\u003eShips in 2–3 business days. Orders over $100 ship free by ground to the 48 contiguous states. All sales are final, so check the size and specifications above before ordering; if your order arrives damaged or isn’t what you ordered, contact us within 48 hours of delivery with photos and we’ll make it right.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What movement is in the Sowar Steel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\"}},{\"@type\":\"Question\",\"name\":\"How accurate is the West End Sowar Steel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is calibrated to run between 0 and +15 seconds a day.\"}},{\"@type\":\"Question\",\"name\":\"What size is the Sowar Steel case?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"39 mm across and 12 mm thick, in solid 316L stainless steel.\"}},{\"@type\":\"Question\",\"name\":\"Can I swim with the Sowar Steel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is water resistant to 50 m (5 ATM): fine for rain, washing and swimming, not for diving (our advice).\"}},{\"@type\":\"Question\",\"name\":\"What strap comes on the Sowar Steel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Stainless steel band and clasp.\"}},{\"@type\":\"Question\",\"name\":\"Does the Sowar Steel need a battery?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. It is a self-winding automatic, powered by the movement of your wrist.\"}}]},{\"@type\":\"Product\",\"sku\":\"MD-AMCO-WE-8149.10.3341N\",\"mpn\":\"WE-8149.10.3341N\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"@id\":\"https:\/\/www.metropolitandecor.com\/products\/west-end-watch-co-sowar-steel-automatic-watch-grey-dial#product\",\"name\":\"West End Watch Co. 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Sowar Prima Automatic Watch, Yellow-Ring Black Dial, NATO Strap","description":"\u003cp\u003e\u003cstrong\u003eThe 1934 Sowar Prima in its boldest dress: a black dial with a yellow ring, a red seconds hand and a red-and-black NATO strap, Swiss automatic inside.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sowar Prima is West End Watch Co.’s heritage line. The Sowar Prima was first released in 1934, with modernist sans-serif Arabic numerals, thin straight hands and details reminiscent of automobile instrument dials. This one pairs a black dial ringed in yellow, a red seconds hand and a red-and-black NATO strap. Inside is a Swiss ETA 2836-2 automatic movement with Incabloc shock protection, calibrated in five positions to run between 0 and +15 seconds a day, with a date window at 6. The 39 mm × 12 mm case is solid 316L “Everbright” stainless steel with a decagonal caseback, under a U-shaped scratch-resistant sapphire crystal, water resistant to 50 m. Hands and markers glow with Super-Luminova. The waterproof woven NATO strap keeps it light and casual, and the yellow ring makes it the most graphic of the Sowar Primas. Made in Leytron, Switzerland, with a 2-year international warranty.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e West End Watch Co. (Switzerland, est. 1886)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Sowar Prima (NATO strap)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Droz family\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Black with a yellow ring and Arabic numerals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLume:\u003c\/strong\u003e Super-Luminova luminescent hands and numerals; red seconds hand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBand:\u003c\/strong\u003e Red and black woven nylon NATO strap, stainless steel buckle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Swiss automatic, ETA 2836-2, Incabloc shock protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccuracy:\u003c\/strong\u003e Regulated in 5 positions, 0 to +15 s\/day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Ø 39 mm × 12 mm, solid 316L “Everbright” stainless steel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaseback:\u003c\/strong\u003e Decagonal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal:\u003c\/strong\u003e U-shaped, scratch-resistant sapphire\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate:\u003c\/strong\u003e Window at 6 o’clock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance:\u003c\/strong\u003e 50 m (5 ATM)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 2-year international warranty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Leytron, Switzerland\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReference (MPN):\u003c\/strong\u003e WE-8149.10.0304\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSwiss automatic ETA 2836-2 with Incabloc shock protection\u003c\/li\u003e\n\u003cli\u003eRegulated in 5 positions, 0 to +15 s\/day\u003c\/li\u003e\n\u003cli\u003e39 mm solid 316L stainless steel case, decagonal caseback\u003c\/li\u003e\n\u003cli\u003eU-shaped scratch-resistant sapphire crystal\u003c\/li\u003e\n\u003cli\u003eSuper-Luminova hands and markers; date at 6\u003c\/li\u003e\n\u003cli\u003eWater resistant to 50 m; 2-year international warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eWeekends, travel and casual wear; the strap colors pick up denim, olive and navy. A 39 mm case sits comfortably on most wrists. More from West End Watch Co.: \u003ca href=\"\/products\/west-end-watch-co-sowar-steel-automatic-watch-grey-dial\"\u003eWest End Watch Co. Sowar Steel Swiss Automatic Watch, Grey Dial\u003c\/a\u003e, \u003ca href=\"\/products\/west-end-watch-co-sowar-prima-automatic-watch-black-dial\"\u003eWest End Watch Co. Sowar Prima Automatic Watch, Black Dial, NATO Strap\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWho this is not for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDivers: 50 m water resistance handles rain, washing and swimming, not diving (our advice).\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a battery watch to forget in a drawer: an automatic stops if left unworn and needs resetting.\u003c\/li\u003e\n\u003cli\u003eFans of oversized watches: the case is a classic 39 mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy we carry it\u003c\/h3\u003e\n\u003cp\u003eWe’ve been curating design-led pieces since 2009, and we like objects with a real past. West End Watch Co. began with the Swiss family firm Alcide Droz et Fils, which in 1864 developed l’Impermeable, the world’s first waterproof watch. Its popularity in British India led to the West End name in 1886; the watches were adopted by the Indian Railways and the Indian military, and in 1917 the brand made 50,000 Sowar watches for the Indian Cavalry. In 1934 West End became the first watch to adopt the Incabloc shock-protection system.\u003c\/p\u003e\n\u003ch3\u003eBuy once: durability and care\u003c\/h3\u003e\n\u003cp\u003eA sapphire crystal and steel case shrug off daily wear. Wipe the case and crystal with a soft cloth. The NATO strap can be hand washed with mild soap and dried flat; the steel bracelet can be cleaned with a soft brush. Keep the crown pushed in, and have the automatic movement serviced by a qualified watchmaker every few years (our advice).\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWhat movement is in the yellow-ring Sowar Prima?\u003c\/h4\u003e\u003cp\u003eA Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\u003c\/p\u003e\n\u003ch4\u003eHow accurate is the West End yellow-ring Sowar Prima?\u003c\/h4\u003e\u003cp\u003eIt is calibrated to run between 0 and +15 seconds a day.\u003c\/p\u003e\n\u003ch4\u003eWhat size is the yellow-ring Sowar Prima case?\u003c\/h4\u003e\u003cp\u003e39 mm across and 12 mm thick, in solid 316L stainless steel.\u003c\/p\u003e\n\u003ch4\u003eCan I swim with the yellow-ring Sowar Prima?\u003c\/h4\u003e\u003cp\u003eIt is water resistant to 50 m (5 ATM): fine for rain, washing and swimming, not for diving (our advice).\u003c\/p\u003e\n\u003ch4\u003eWhat strap comes on the yellow-ring Sowar Prima?\u003c\/h4\u003e\u003cp\u003eRed and black woven nylon NATO strap, stainless steel buckle.\u003c\/p\u003e\n\u003ch4\u003eDoes the yellow-ring Sowar Prima need a battery?\u003c\/h4\u003e\u003cp\u003eNo. It is a self-winding automatic, powered by the movement of your wrist.\u003c\/p\u003e\n\u003ch3\u003eTrade pricing for design professionals\u003c\/h3\u003e\n\u003cp\u003eInterior designers, architects, contractors and builders can apply to the \u003ca href=\"\/pages\/trade-program\"\u003eMetropolitanDecor Trade Program\u003c\/a\u003e for trade pricing on West End Watch Co. and the rest of our catalog, a dedicated trade support line, and free catalogs and finish swatches. Applying takes about three minutes; our trade team reviews every application personally, usually within one business day. Ordering watches as corporate or milestone gifts? Contact us with models and quantities and we’ll confirm availability and lead time.\u003c\/p\u003e\n\u003ch3\u003eShipping \u0026amp; returns\u003c\/h3\u003e\n\u003cp\u003eShips in 2–3 business days. Orders over $100 ship free by ground to the 48 contiguous states. All sales are final, so check the size and specifications above before ordering; if your order arrives damaged or isn’t what you ordered, contact us within 48 hours of delivery with photos and we’ll make it right.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What movement is in the yellow-ring Sowar Prima?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\"}},{\"@type\":\"Question\",\"name\":\"How accurate is the West End yellow-ring Sowar Prima?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is calibrated to run between 0 and +15 seconds a day.\"}},{\"@type\":\"Question\",\"name\":\"What size is the yellow-ring Sowar Prima case?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"39 mm across and 12 mm thick, in solid 316L stainless steel.\"}},{\"@type\":\"Question\",\"name\":\"Can I swim with the yellow-ring Sowar Prima?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is water resistant to 50 m (5 ATM): fine for rain, washing and swimming, not for diving (our advice).\"}},{\"@type\":\"Question\",\"name\":\"What strap comes on the yellow-ring Sowar Prima?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Red and black woven nylon NATO strap, stainless steel buckle.\"}},{\"@type\":\"Question\",\"name\":\"Does the yellow-ring Sowar Prima need a battery?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. It is a self-winding automatic, powered by the movement of your wrist.\"}}]},{\"@type\":\"Product\",\"sku\":\"MD-AMCO-WE-8149.10.0304\",\"mpn\":\"WE-8149.10.0304\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"@id\":\"https:\/\/www.metropolitandecor.com\/products\/west-end-watch-co-sowar-prima-automatic-watch-yellow-ring-dial#product\",\"name\":\"West End Watch Co. Sowar Prima Automatic Watch, Yellow-Ring Black Dial, NATO Strap\",\"url\":\"https:\/\/www.metropolitandecor.com\/products\/west-end-watch-co-sowar-prima-automatic-watch-yellow-ring-dial\",\"brand\":{\"@type\":\"Brand\",\"name\":\"West End Watch Co.\",\"url\":\"https:\/\/www.westendwatchco.ch\"},\"manufacturer\":{\"@type\":\"Organization\",\"name\":\"Société des Montres West End SA\",\"alternateName\":\"West End Watch Co.\",\"url\":\"https:\/\/www.westendwatchco.ch\",\"foundingDate\":\"1886\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Leytron\",\"addressCountry\":\"CH\"}},\"category\":\"Accessories \u003e Watches\",\"additionalProperty\":[{\"@type\":\"PropertyValue\",\"name\":\"Brand\",\"value\":\"West End Watch Co. (Switzerland, est. 1886)\"},{\"@type\":\"PropertyValue\",\"name\":\"Model\",\"value\":\"Sowar Prima (NATO strap)\"},{\"@type\":\"PropertyValue\",\"name\":\"Design\",\"value\":\"Droz family\"},{\"@type\":\"PropertyValue\",\"name\":\"Dial\",\"value\":\"Black with a yellow ring and Arabic numerals\"},{\"@type\":\"PropertyValue\",\"name\":\"Lume\",\"value\":\"Super-Luminova luminescent hands and numerals; red seconds hand\"},{\"@type\":\"PropertyValue\",\"name\":\"Band\",\"value\":\"Red and black woven nylon NATO strap, stainless steel buckle\"},{\"@type\":\"PropertyValue\",\"name\":\"Movement\",\"value\":\"Swiss automatic, ETA 2836-2, Incabloc shock protection\"},{\"@type\":\"PropertyValue\",\"name\":\"Accuracy\",\"value\":\"Regulated in 5 positions, 0 to +15 s\/day\"},{\"@type\":\"PropertyValue\",\"name\":\"Case\",\"value\":\"Ø 39 mm × 12 mm, solid 316L “Everbright” stainless steel\"},{\"@type\":\"PropertyValue\",\"name\":\"Caseback\",\"value\":\"Decagonal\"},{\"@type\":\"PropertyValue\",\"name\":\"Crystal\",\"value\":\"U-shaped, scratch-resistant sapphire\"},{\"@type\":\"PropertyValue\",\"name\":\"Date\",\"value\":\"Window at 6 o’clock\"},{\"@type\":\"PropertyValue\",\"name\":\"Water resistance\",\"value\":\"50 m (5 ATM)\"},{\"@type\":\"PropertyValue\",\"name\":\"Warranty\",\"value\":\"2-year international warranty\"},{\"@type\":\"PropertyValue\",\"name\":\"Made in\",\"value\":\"Leytron, Switzerland\"},{\"@type\":\"PropertyValue\",\"name\":\"Reference (MPN)\",\"value\":\"WE-8149.10.0304\"}],\"countryOfOrigin\":\"CH\"}]}\u003c\/script\u003e","brand":"West End Watch Co.","offers":[{"title":"Default Title","offer_id":67577296060630,"sku":"MD-AMCO-WE-8149.10.0304","price":600.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/1264\/8406\/files\/winter_9b54971d-03d4-456e-aea2-a0bf05c6c87f.jpg?v=1791662959"},{"product_id":"west-end-watch-co-sowar-prima-automatic-watch-black-dial","title":"West End Watch Co. Sowar Prima Automatic Watch, Black Dial, NATO Strap","description":"\u003cp\u003e\u003cstrong\u003eThe classic 1934 Sowar Prima: a clean black dial with luminous Arabic numerals, a red seconds hand and a red-and-black NATO strap, Swiss automatic inside.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sowar Prima is West End Watch Co.’s heritage line. The Sowar Prima was first released in 1934, with modernist sans-serif Arabic numerals, thin straight hands and details reminiscent of automobile instrument dials. This one pairs a clean black dial with luminous Arabic numerals, a red seconds hand and a red-and-black NATO strap. Inside is a Swiss ETA 2836-2 automatic movement with Incabloc shock protection, calibrated in five positions to run between 0 and +15 seconds a day, with a date window at 6. The 39 mm × 12 mm case is solid 316L “Everbright” stainless steel with a decagonal caseback, under a U-shaped scratch-resistant sapphire crystal, water resistant to 50 m. Hands and markers glow with Super-Luminova. The waterproof woven NATO strap keeps it light and casual, and the plain black dial is the most legible, most military of the three. Made in Leytron, Switzerland, with a 2-year international warranty.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e West End Watch Co. (Switzerland, est. 1886)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Sowar Prima (NATO strap)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Droz family\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Black with Arabic numerals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLume:\u003c\/strong\u003e Super-Luminova luminescent hands and numerals; red seconds hand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBand:\u003c\/strong\u003e Red and black woven nylon NATO strap, stainless steel buckle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Swiss automatic, ETA 2836-2, Incabloc shock protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccuracy:\u003c\/strong\u003e Regulated in 5 positions, 0 to +15 s\/day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Ø 39 mm × 12 mm, solid 316L “Everbright” stainless steel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaseback:\u003c\/strong\u003e Decagonal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal:\u003c\/strong\u003e U-shaped, scratch-resistant sapphire\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate:\u003c\/strong\u003e Window at 6 o’clock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance:\u003c\/strong\u003e 50 m (5 ATM)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 2-year international warranty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Leytron, Switzerland\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReference (MPN):\u003c\/strong\u003e WE-8149.10.0207\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSwiss automatic ETA 2836-2 with Incabloc shock protection\u003c\/li\u003e\n\u003cli\u003eRegulated in 5 positions, 0 to +15 s\/day\u003c\/li\u003e\n\u003cli\u003e39 mm solid 316L stainless steel case, decagonal caseback\u003c\/li\u003e\n\u003cli\u003eU-shaped scratch-resistant sapphire crystal\u003c\/li\u003e\n\u003cli\u003eSuper-Luminova hands and markers; date at 6\u003c\/li\u003e\n\u003cli\u003eWater resistant to 50 m; 2-year international warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eEveryday and outdoor wear; it reads instantly at a glance, day or night. A 39 mm case sits comfortably on most wrists. More from West End Watch Co.: \u003ca href=\"\/products\/west-end-watch-co-sowar-steel-automatic-watch-grey-dial\"\u003eWest End Watch Co. Sowar Steel Swiss Automatic Watch, Grey Dial\u003c\/a\u003e, \u003ca href=\"\/products\/west-end-watch-co-sowar-prima-automatic-watch-yellow-ring-dial\"\u003eWest End Watch Co. Sowar Prima Automatic Watch, Yellow-Ring Black Dial, NATO Strap\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWho this is not for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDivers: 50 m water resistance handles rain, washing and swimming, not diving (our advice).\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a battery watch to forget in a drawer: an automatic stops if left unworn and needs resetting.\u003c\/li\u003e\n\u003cli\u003eFans of oversized watches: the case is a classic 39 mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy we carry it\u003c\/h3\u003e\n\u003cp\u003eWe’ve been curating design-led pieces since 2009, and we like objects with a real past. West End Watch Co. began with the Swiss family firm Alcide Droz et Fils, which in 1864 developed l’Impermeable, the world’s first waterproof watch. Its popularity in British India led to the West End name in 1886; the watches were adopted by the Indian Railways and the Indian military, and in 1917 the brand made 50,000 Sowar watches for the Indian Cavalry. In 1934 West End became the first watch to adopt the Incabloc shock-protection system.\u003c\/p\u003e\n\u003ch3\u003eBuy once: durability and care\u003c\/h3\u003e\n\u003cp\u003eA sapphire crystal and steel case shrug off daily wear. Wipe the case and crystal with a soft cloth. The NATO strap can be hand washed with mild soap and dried flat; the steel bracelet can be cleaned with a soft brush. Keep the crown pushed in, and have the automatic movement serviced by a qualified watchmaker every few years (our advice).\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWhat movement is in the black-dial Sowar Prima?\u003c\/h4\u003e\u003cp\u003eA Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\u003c\/p\u003e\n\u003ch4\u003eHow accurate is the West End black-dial Sowar Prima?\u003c\/h4\u003e\u003cp\u003eIt is calibrated to run between 0 and +15 seconds a day.\u003c\/p\u003e\n\u003ch4\u003eWhat size is the black-dial Sowar Prima case?\u003c\/h4\u003e\u003cp\u003e39 mm across and 12 mm thick, in solid 316L stainless steel.\u003c\/p\u003e\n\u003ch4\u003eCan I swim with the black-dial Sowar Prima?\u003c\/h4\u003e\u003cp\u003eIt is water resistant to 50 m (5 ATM): fine for rain, washing and swimming, not for diving (our advice).\u003c\/p\u003e\n\u003ch4\u003eWhat strap comes on the black-dial Sowar Prima?\u003c\/h4\u003e\u003cp\u003eRed and black woven nylon NATO strap, stainless steel buckle.\u003c\/p\u003e\n\u003ch4\u003eDoes the black-dial Sowar Prima need a battery?\u003c\/h4\u003e\u003cp\u003eNo. It is a self-winding automatic, powered by the movement of your wrist.\u003c\/p\u003e\n\u003ch3\u003eTrade pricing for design professionals\u003c\/h3\u003e\n\u003cp\u003eInterior designers, architects, contractors and builders can apply to the \u003ca href=\"\/pages\/trade-program\"\u003eMetropolitanDecor Trade Program\u003c\/a\u003e for trade pricing on West End Watch Co. and the rest of our catalog, a dedicated trade support line, and free catalogs and finish swatches. Applying takes about three minutes; our trade team reviews every application personally, usually within one business day. Ordering watches as corporate or milestone gifts? Contact us with models and quantities and we’ll confirm availability and lead time.\u003c\/p\u003e\n\u003ch3\u003eShipping \u0026amp; returns\u003c\/h3\u003e\n\u003cp\u003eShips in 2–3 business days. Orders over $100 ship free by ground to the 48 contiguous states. All sales are final, so check the size and specifications above before ordering; if your order arrives damaged or isn’t what you ordered, contact us within 48 hours of delivery with photos and we’ll make it right.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What movement is in the black-dial Sowar Prima?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Swiss automatic ETA 2836-2 with Incabloc shock protection, regulated in five positions.\"}},{\"@type\":\"Question\",\"name\":\"How accurate is the West End black-dial Sowar Prima?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is calibrated to run between 0 and +15 seconds a day.\"}},{\"@type\":\"Question\",\"name\":\"What size is the black-dial Sowar Prima case?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"39 mm across and 12 mm thick, in solid 316L stainless steel.\"}},{\"@type\":\"Question\",\"name\":\"Can I swim with the black-dial Sowar Prima?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is water resistant to 50 m (5 ATM): fine for rain, washing and swimming, not for diving (our advice).\"}},{\"@type\":\"Question\",\"name\":\"What strap comes on the black-dial Sowar Prima?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Red and black woven nylon NATO strap, stainless steel buckle.\"}},{\"@type\":\"Question\",\"name\":\"Does the black-dial Sowar Prima need a battery?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. It is a self-winding automatic, powered by the movement of your wrist.\"}}]},{\"@type\":\"Product\",\"sku\":\"MD-AMCO-WE-8149.10.0207\",\"mpn\":\"WE-8149.10.0207\",\"itemCondition\":\"https:\/\/schema.org\/NewCondition\",\"@id\":\"https:\/\/www.metropolitandecor.com\/products\/west-end-watch-co-sowar-prima-automatic-watch-black-dial#product\",\"name\":\"West End Watch Co. 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